Seth Godin

Absolutely great article by Seth Godin on hardware/software perspectives. Looking at the giants, like Apple. Here are some of points from the article: Software can change faster than hardware, which means that in changing markets, bet on software. * It’s tempting to treat the user interface as a piece of fashion, some bling, a sort of jewelry. It’s not. It’s the way your user controls the tool you build. Change it when it stops working, not when you’re bored with it....

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about. The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way. The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make....