Microsoft, Google, Apple. Now Amazon. Whenever IT company becomes a leader in its niche, people start grumbling about its “evil” intents or monopolizing the market. Well, it’s natural for a market (i.e. capitalist) model. Monopoly kills competition, but to become a monopolist you have to really work hard to reach it.

Same happened with Amazon recently.

Amazon is a retailer, price sensitivity is in their DNA. In the past, when new companies like Digital Ocean have gotten large enough to show up on their radar they’ve reacted with deep price cuts.


Adding this all up, Amazon is terrifying to compete with.